Monicam
Rabiloo developed Monicam, a platform that helps Japanese brands run product trial campaigns. Users try products, share reviews on social media, and earn rewards.
Software Type
An Online Product Trial & Review Platform
Industry
FMCG
Year
©2024
About
Project Overview
Zero One Eight is a marketing solution provider specializing in event management, social media marketing, and integrated marketing strategies.
As a young and creative company, 018 embraces innovation to deliver unique experiences in the digital age. The team constantly explores new tech-driven ideas to create meaningful value in the field of digital marketing.
Needs & Challenges
Zero One Eight (018) recognized that in the digital era, consumers place high value on real user reviews and feedback before making purchasing decisions.
They aimed to build a professional platform that enables cosmetic brands to connect directly with customers, encourage product trials, and promote authentic user reviews—ultimately strengthening consumer trust and boosting sales.
Our solutions
Monicam (https://monicam.jp/) is a consumer review platform in Japan that blends product trials with community-driven content.
While it started with cosmetics, the platform has expanded to cover a wide range of fast-moving consumer goods (FMCG) such as food, beverages, household items, and personal care products. Users can sign up to try products, share authentic reviews, and exchange real experiences. Meanwhile, brands can launch campaigns, collect feedback, and strengthen their product credibility.
Technology stack
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Programming Languages: PHP, Vue.js
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Framework: Laravel
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Database: MySQL
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DevOps / CI-CD Tools: Docker, GitLab CI
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System Scale & Architecture: Expected Users ~8,000 users
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Data Volume: Estimated up to 100GB
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System Architecture: Cloud-based
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Customization Level: Fully built from scratch
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Integration: Connected with Digico – a digital reward redemption system
Main functions
1. For Users (Review Participants):
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Create an account
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Join campaigns and receive exclusive products for free
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Submit product reviews and share on social media
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Earn rewards
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Manage their profile and account settings on Monica
2. For Monicam Administrators:
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Receive and manage brand campaign requests
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Oversee the user review community
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Coordinate campaign operations
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Generate detailed analytics on user behavior and review data to support marketing strategies
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Set flexible admin permissions with multi-level access con
Outcomes
A platform that builds real connections and insights
Monicam has become a leading online community platform in Japan, where users are invited to try the latest beauty and cosmetic products for free. With Monicam, users can easily share their opinions and visual reviews, contributing to a pool of authentic, trustworthy feedback that helps brands build strong consumer trust.
The platform has enabled businesses to:
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Boost engagement and foster stronger connections between customers and brands
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Build trust through honest, transparent user reviews
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Collect valuable user insights to support product development and marketing strategies
