Before being founded as Full Balance Company Limited in 2004, the company developed a wide variety of software including financial systems, embedded applications and device drivers, etc. At the beginning of its establishment, Full Balance focused more on SI (System Integrator) services in the field of e-commerce and marketing.
Full Balance's biggest turning point was the entry of the e-commerce platform Shopify into the Japanese market in 2017. From the early days, Mr. Kakuma - Director of Full Balance soon realized that Shopify would become a platform having the greatest potential and accounting for a significant market share in the Japanese e-commerce industry. He wondered how Full Balance's customers and Shopify would develop and what he wanted to achieve during the 'golden period' of this e-commerce platform in Japan. Therefore, Full Balance's move from developing the entire system to focusing on Shopify is not a short-term decision to follow trends but a long-term strategy and vision to create trends.
Not only seeing the market potential, Full Balance's Director also realizes the advantages of creating EC on Shopify. In his opinion, whether from a developer or a proponent standpoint, it will be more beneficial for customers who operate EC sites to sell products on Shopify than to create and propose a completely new e-commerce site themselves.
According to Mr. Kakuma, up to now, most e-commerce sites have been developed from scratch or based on open source systems. Therefore, when entering the Japanese market, Shopify has shown its advantage by providing a ready-made system platform and solution packages for business owners to easily use immediately, even if they are not technical experts.
Accordingly, instead of focusing on building an EC system from scratch, Full Balance has been pouring resources into technology solutions that make differences. Full Balance does not simply help customers create an online store on Shopify and upload products to the website. The company has integrated technology solutions (such as modules, proprietary applications,...) from previous software products or ones created by the cooperation with its partner in order to 'tailor' and bring difference for each of its customer's e-commerce activities. The creativity in branding has helped Full Balance's customers grow strongly and promote 100% of the appeal of their products.
By understanding the real problems and needs of customers that are maximizing sales and combining with its strong technical capabilities, Full Balance operates with the mindset of becoming a company that supports commercial growth, not simply creating an EC website. That is the factor that makes Full Balance the leader in providing technology solutions on the Shopify platform in Japan.
When asked about future goals, Mr. Kakuma shared that Full Balance wants to expand the scale of Shopify projects to meet the needs of many customers. In order to promote the development of customers' EC sites, he believes that developing the company's capabilities as well as having strong technical technology partners are extremely necessary. After successful cooperation with Rabiloo in recent projects, Full Balance expects more specific solutions related to AI as well as component development from Rabiloo, thereby easily combining with Full Balance solutions and utilizing them in developing systems.
Full Balance believes that technological improvement, innovation and upgrading are the factors that make the difference and uniqueness of each customer's EC site, thereby creating reputation and competitiveness for Full Balance. To achieve this, Full Balance hopes to cooperate with technology partners with strong technical capability like Rabiloo to 'Grow together' in the retail industry, especially in the Japanese market.
Through a journey together, Rabiloo is honored to become a long-term partner of Full Balance. These successful projects not only meet Full Balance's needs and expectations but also bring Rabiloo a lot of experience and new steps in its development journey. In the future, we hope to continue to accompany Full Balance in many new projects, contributing to promoting the e-commerce and smart retail industry, bringing outstanding growth to Full Balance’s customers.
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