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Alongside the explosion of the Internet, E-commerce is increasingly thriving, holding an undeniable and important position. Developing an E-commerce website is a complicated process and depends on lots of specific market variables. To maintain the integrity of the e-commerce system, testing e-commerce websites becomes mandatory.
Let's explore with Rabiloo the top features that need to be tested for an e-commerce website!
Testing an e-commerce website is defined as the process of testing online shopping to identify errors. Testing helps prevent errors and meet the needs of customers
Testing is an essential part of developing E-commerce Websites.
The purpose of testing is to:
Reliability of the software
Software Quality
System assurance
Optimal performance and resource utilization
One of the main reasons for testing E-commerce websites is to check the application’s function and usability, user-friendliness, and no errors on the website.
When an online shopper encounters a website with errors, there is little to prevent them from going back to Google and looking for another online retailer.
With the right strategy, team, and appropriate tools to test e-commerce websites, you can discover serious issues before releasing them online.
Below are some important features that need to be tested in an e-commerce website or application:
E-commerce applications can have various types of users, such as authorized users or unauthorized, sellers, delivery persons, sales representatives, store managers, affiliate marketers, etc… depending on the sale types of business.
The testing team must ensure that each user scenario and their cases are covered
You might be interested in: 5 Common Types of Shoppers on E-commerce Websites
E-commerce applications must have well-defined workflows.
Testing the entire workflow of your e-commerce application/website includes:
Login and registration functionality
Search functionality
Product review posting functionality
Product categorization
Applying filters to select desired products
Adding/removing items from the shopping cart
Checking the checkout process
Order placement and invoice generation
Payment gateway and payment processing
One of the crucial aspects of e-commerce testing is testing the payment gateway integration. To ensure it operates smoothly and provides security during online transactions, you need to perform various test cases.
Here is a checklist for testing payment gateway integration:
Accurate Pricing: Ensure the correct product prices, shipping fees, VAT, and discount codes are applied correctly, and customers are billed accurately. You can verify this by modifying the product listings, applying different discount codes, and changing the shipping region to observe changes in shipping fees.
Payment Methods: Verify that payment processing is functioning correctly with various payment methods, such as Internet banking, e-wallets, credit/debit cards, PayPal, etc. Additionally, check if the order IDs are returned when an order is canceled. You can simulate these tests using demo accounts and test credit/debit card numbers.
Order Status Updates: Check if invoices and orders update their statuses correctly after the payment process.
Your website should function on every Web browser.
Browsers like Chrome, Firefox, Safari, Edge, Internet Explorer, Opera,... should render your E-commerce store consistently. Ensure that the features and functionality of your E-commerce site remain consistent across different browsers.
Today, e-commerce websites are receiving more traffic from mobile devices than desktop platforms.
In a recent survey conducted by Statista, a global business data platform, nearly 4.66 billion people use the internet, with 92.6% of them accessing it via their mobile devices.
As a result, it's time to start testing your application on various mobile devices with different screen resolutions to meet customer demands. You should assess the responsiveness of your website's design and its usability and functionality on mobile devices.
It's crucial to check the responsiveness of your website's design and its usability and functionality on mobile devices, considering the increasing prevalence of mobile internet usage.
Performance testing is vital to assess the speed and efficiency of your website and mobile devices. Conducting performance testing will help you identify ways to improve page loading speed and reduce bottlenecks. The average internet user expects a web page to load in less than three seconds. Research suggests that every additional 100ms of loading time can result in a 1% potential loss in sales. For an e-commerce application, performance testing is crucial to achieving optimal technical performance and functionality.
Performance testing includes examining different parameters such as page loading speed, load-bearing capacity, throughput, data transfer speed, efficiency, database performance, error handling, response time, etc.
By conducting these performance tests, you can ensure the reliability and quality of your e-commerce website, meeting the expectations of your users and optimizing your sales potential.
Without a doubt, security testing to identify security issues and vulnerabilities is one of the most critical standards to remember in the process of testing e-commerce websites. Since e-commerce applications deal with valuable information, including customer's personal and banking data, assessing security issues is imperative.
You might be interested in: Common Website Security Vulnerabilities and Effective Security Methods
You can employ testing methods like SQL Injection and ethical hacking during login, registration, payment gateways, etc.
E-commerce websites integrating social media features can be immensely useful because social media is a powerful tool for attracting and creating a community around your brand.
E-commerce leverages the power of social media through social sign-ins, social sharing, social feedback, and social media advertising, redirecting users to e-commerce stores. These integrations are tailored to the website's architecture and working procedures for the best strategy.
You need to ensure that your e-commerce website is search engine-friendly to attract more user traffic to your site. You can do this by implementing search engine optimization (SEO) on your website.
You need to verify that your SEO strategy, including elements such as title tags, meta descriptions, URL structure, alt tags for images, etc., is implemented correctly.
You might interested in Sustainable Guide to SEO Your Website to the Top of Google
For any e-commerce business, effective and efficient testing brings a good customer experience, leading to profitable business operations. A low-quality e-commerce website can quickly dissatisfy customers and cause a loss of marketing and sales opportunities for the business.
Therefore, businesses need to work efficiently with their QA (Quality Assurance) teams to ensure that the e-commerce website testing processes contribute to its smooth operation.
Rabiloo, our company, takes pride in having a professional process for designing and testing e-commerce websites with an experienced team of engineers. We are confident that we are the best choice for businesses aiming to create high-quality websites and applications at competitive prices.
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