Data customer management
Rabiloo developed a CRM-integrated module that enables a musculoskeletal care provider in Japan to capture user behavior and feedback data, driving smarter customer engagement.
Software Type
CRM-integrated Customer Management Module
Industry
Retail
Year
©2022
About
Project Overview
The client runs a top-tier musculoskeletal care system in Japan.
Needs & Challenges
In the healthcare sector, especially in joint and bone care services, understanding customer behavior and needs is critical to improving service quality.
However, Honegori has faced challenges in effectively collecting and managing user interaction data through its existing customer care application. Key insights such as device usage frequency, types of services used, and post-service feedback have not been systematically stored or analyzed.
Our solutions
Rabiloo developed a specialized module to help client comprehensively collect and manage user data, seamlessly integrating it with their existing CRM system. This solution not only enhanced the ability to personalize services but also established a solid data foundation to support long-term customer care strategies.
Technology stack
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Languages: Java 8, Vue.js
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Backend Framework: Spring Boot 2
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Cloud Infrastructure: AWS EC2, AWS Lambda, AWS S3, AWS RDS
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Architecture: Microservice-based and cloud-native, enabling easy scalability and seamless integration
Main functions
1. User Behavior Tracking
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Logs frequency, duration, and types of services used within the app
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Captures user interactions such as clicks, content views, and feature usage
2. Device Information Management
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Identifies device type, OS version, and geographic location
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Monitors device performance during treatment sessions
3. Post-Service Feedback Collection
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Automatically sends service evaluation surveys after each usage
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Stores feedback and ratings by service package
4. Real-Time CRM Synchronization
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Transfers collected data to the CRM system in real time
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Segments customers based on engagement level and usage patterns
5. Customer Service Dashboard
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Displays behavior data per individual customer
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Suggests relevant services based on usage history
Outcomes
Personalized service backed by smart CRM
Rabiloo’s CRM module marked a significant step in helping our client modernize its customer care processes by harnessing the power of data to deliver a better user experience.
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Enhanced personalization of healthcare services
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Empowered customer service teams with deeper insights into user behavior and needs
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Improved customer retention and satisfaction after each service interaction
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Established a data-driven foundation for developing more advanced care and consultation programs
